![Does shopping really make us feel this way?](/wp-content/uploads/u1/New_Image2__Custom_.jpg)
Sermon text: John 10:1-10
I think we are lied to consistently. We have thieves and robbers that are lying to us about what is important and essential in our lives and that we are being deceived into buying things that we do not need with money that we either do not have or could be better used elsewhere.
We are being sold a very simple message by our culture . . . I want to show you some of what I mean. Show Pics. 1) competition. 2) happing shopping (4).
This . . . will give you life.
A marketing expert on a blog I read this week said this, “As early as two-years old a child can sit in a shopping cart and point to what they want. Companies need to capture that child as early as possible to get a sale today and retain that customer for the future.”
According to the 2001 marketing industry book Kidfluence, the very effective marketing strategy of pestering or nagging can be divided into two categories—"persistence" and "importance." Persistence nagging (a plea, that is repeated over and over again) is not as effective as the more sophisticated "importance nagging." This latter method appeals to parents' desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids.